#FORWARD25
To celebrate MLS’s 25th season we collaborated with adidas on a unified jersey template for all clubs, a single-day drop for all the kits, and a fashion show – FORWARD25 – to promote the launch.
My team and I were entrusted with developing a content plan to accomplish multiple objectives:
- Capture all necessary jersey assets for promotion ahead of the event
- Execute two simultaneous photo shoots an hour before the event
- Hire and manage 3 crews to provide photo and video coverage of the event
- Curate content for League and club channels, and exclusive content for adidas channels
- Develop a workflow to distribute event assets to all clubs, partners, and media entities for distribution on their channels
Click here to view carousel
Click here for event recap video
In addition to developing the overall content strategy, I was the content department lead responsible for all cross-departmental collaboration to manage selection and scheduling of individual club influencers, create the event run of show, and develop and facilitate earned media opportunities.
Click here to see every jersey and influencer
